Great expectations Essay Example for Free

Great expectations Essay The novel Great Expectations is centred on the child protagonist, Pip. The novel is known as a bildungsroman. A bildungsroman is a novel which traces the Spiritual, moral, psychological, or social development and growth of the main character from (usually) childhood to maturity. The novel is set in the mid-1800s, and written in the first-person from the perspective of Pip. Pip, which comes from a working class family (in those days) develops a burning desire to become a gentleman due to his love for Estella, whom he meets in the mysterious house of Miss Havisham. This then becomes a responsibility when he discovers that he has a benefactor. Pip develops because hes discontented with his own home and wants to become part of the higher class of society. The novel deals with his feelings about himself and the environment around him. He sets out on a journey, ordained by his secret benefactor, to become the gentleman he dreamt of being. However, this change of life leads him to look down on his home and relatives, especially Joe, who becomes heartbroken; and Pip is forced to reassess his priorities and feelings at the end of the novel. In the novel, Dickens brings about the truth in life in those times; that only rich people had the opportunity to be educated and go far in life. This way the reader had can feel the pain and ambition that Pip yearned to fulfil through his life and; and see how neglectful Pip becomes after he starts to accomplish his dream. The sympathy the reader would have felt towards Pip severely diminishes as the novel progresses, and it is only in the second-half of the novel Pip realises his spite towards the people he truly loves. Dickens concludes the story by giving a message of great expectation; the novel finishes by showing the reader how the society around Pip changes his views and his belief of his inner mind. Pip is first introduced in the graveyard, in chapter one. The reader learns many things about the main character from the start of the novel. Pip is an innocent young orphan and was bought up by his sister Mrs Joe. This is established by Dickens in chapter 1 I never saw my father or my mother. The reader learns that Pips parents have passed away. This brings us to feel immediate sympathy towards the miserable young boy who seems to be alone in this big world. Pip is portrayed as a fearful and a very small child as we first meet him in the grave yard as Pip pleads in terror at the spectre who grabs him. Pip yells, O! dont cut my throat, sir, evidently suggesting that he is petrified but has been brought up to treat people with manners and respects; as he calls him sir. However, the fact that Pips life was under the assailants control might have been the reason that Pip was so reverent. Pip is portrayed as a vulnerable character when we first meet him, and this is greatly reinforced by his appearance; dishevelled, skinny, and small. Pips life at home is very unfair because Mrs Joe has raised Pip up by hand bringing him up strictly by punishing him; for instance, she torments poor Pip by hitting him with the tickler (her rather affectionate title for the cane she uses to beat Pip). Pip also says Home had never been a very pleasant place to me, because of my sisters temper. This gives the impression that Pip was scared of staying at home and also that his sister treated him ungratefully. All this implies that Pip is being bullied by his sister and makes the reader have pity towards Pip because hes been rejected by his only family. It also suggests that Mrs Joe had bought Pip up single handedly with no gratitude. Joe and Pip are bonded together because Joe has acted like Pips father, and also due to the fact that Mrs Joe beats him just as she does Pip. Unlike Mrs Joe, Mr Joe has always been friendly and protective. This is suggested when Pip says Joe imparted a confidence to me. This shows that Joe is caring and will stand beside Pip through good times and bad times as a father. During chapter three a terrible feeling runs through Pip when he steals food from Mrs Joe to take to the convict. Pip feels scared because his conscience frightens him by saying A boy with somebody -elses pork pie! Stop him this suggests that Pip is feeling very guilty and he knows the difference between right and wrong, but is compelled to do the wrong thing because of fear. Although he is acting mainly due to fear; hes also very generous and shows compassion because hes saving the convicts life by feeding him. Dickens uses many techniques such as linguistic techniques in his writing to create various effects and as a way of communicating his characters emotions. An example of this can be seen in Chapter Three when Pip wakes up knowing he has to steal from Mrs Joe to provide the convict with food. Dickens describes the weather on the window with a particularly powerful simile creating memorable images in the readers mind As if some goblin had been crying there all night this descriptive image connects to Pips mood at this time. This image of the crying goblin using the window for his handkerchief reflects the fact that Pip is feeling miserable, lonely and scared about what hes being forced to do. This technique encourages the reader to feel sorry for him and anxious for him as well.

Academic Argument Essay Example for Free

Academic Argument Essay High school students today are all excited about post-college life, which for most means going away to college to further their education. The question is, are they truly being provided the necessary tools needed to be successful at the college levels? Are teachers, counselors, parents and the government both state and federal doing enough to lead these young minds out into the world? We all know how expensive college is and that only a small amount will graduate college and go on to live the life the always dreamed, but without a college education the odds are far worse. So shouldn’t every student who has aspirations of going on to college be awarded a little more preparation? The bottom line is we being parents, teachers, counselors, and the government needs to have better programs available for high school students so that the transition, that is already hard enough, is a little easier; as Benjamin Franklin once said â€Å"By failing to prepare, you are preparing to fail. † (www . goodreads . com) The National of State Legislature defines college prep programs as â€Å"programs aimed to increase college access, particularly for those students who are least likely to enroll. These programs take many forms and serve a variety of students. Some start as early as elementary school, others in the senior year of high school. Some college preparatory programs focus on increasing academic readiness, while others specialize in college admissions or financial aid. Some involve families and mentors, and others incorporate service learning or recreational activities. †(www . ncsl . org/issues-research) What I want to know is where are these programs being used and what are they? In 2007 the NY Times published an article stating that only a  quarter of high school students who take a full set of â€Å"college prep† courses which include four years of English and three each of mathematics, science and social studies are well prepared for college according to a study by the ACT, and the Iowa testing organization. The study examined about 1. 2 million students who took the ACT, which is one of the country’s major college admissions tests, along with the SAT, and graduated from high school June of 2008. The study projected whether students had a good chance of scoring a C or better in introductory college  courses based on their test scores and the success rates of past students who had taken it previously. It showed that only 26 percent of those who took the core curriculum were ready for college level work in all four of the â€Å"college prep† core areas. Another 19 percent were not satisfactorily prepared in any of them. â€Å"While taking the right number of courses is certainly better than not, it is no longer enough,† the report said. †(www . nytimes . com) This quote really hits the nail on the head; just like how today’s Bachelor’s Degree is the equivalent of the high school diploma 20 years ago. This is an important issue in our society today, we want our young people to go to college to better their education but we can’t help them along the way. So how did it get to be so bad well in April 1983 the Secretary of Education and United States Department of Education saw that America ranked in the bottom half of education in the world so Ronald Regan declared â€Å"Nation At Risk† which kick-started decades of tough talk about public schools and reforms that culminated in 2002s No Child Left Behind, the Bush administration law that pushes schools to improve students basic skills or face ever-tougher sanctions. Jay Summer, an original teacher on the 1983 panel says â€Å"A true Cold War document, it famously stated: If an unfriendly foreign power had attempted to impose on America the mediocre educational performance that exists today, we might well have viewed it as an act of war. As it stands, we have allowed this to happen to ourselves. (usatoday30 . usatoday . com/ â€Å"In 1999, Clifford Adelman, then a researcher at the federal Education Department, found that the strength of high school work was the most important factor in determining college success, more than the socioeconomic status of a student’s family. The new report, which cites Mr. Adelman’s research, makes the case that many high school courses are not providing the necessary quality that he described. † (www . nytimes . com) According to the National Center for Educational Statistics and a study done by the Harvard Graduate School, of the students who graduated college in 2011, only 56 percent graduated with four year degrees but took them six years. Also of those students in the same class 78 percent failed to receive a diploma at all. This study also showed the reasons for dropping out; which student claimed, â€Å"not being prepared for the rigors  of academic work; inability to cope with the competing demands of study, family and jobs; and cost† (www . reuters . com/article/2012) What we see here is that there have been attempts to make things better but they have slowly helped create the mess we have today. I have three points that will hopefully show how we can better this situation we are currently in. My first claim is that if we continue to ignore the fact that students today aren’t prepared for the struggles that await them at college then the dropout rate will continue to rise and effect the country as a whole. If students aren’t prepared for college then they either don’t go or most likely drop out. This affects the economy because if you have thousands of students not getting the proper education which leads to no jobs or low paying jobs, then the country can suffer. This leads to less students getting out into the work force or having very low paying jobs in which they can’t afford their monthly loan payments or other basic needs. With the economy being the way it is we can’t afford to let this happen. My second claim is that statistics show students who take extra or AP level courses perform better in college. In my high school there were luckily many extra courses available to help prepare us for college. I took College level English throughout my four years of high school. When I got to college and took the required English 101 course it was almost a mirror image as what I had previously taken. I was one of the few students who knew what MLA format was and how to use it in a paper. My school also offered AP Government, Calculus, English, Music Theory, which I also took, and Physics. I’m now in my third year of college and doing really well for myself. This just goes to show what  students can achieve with a little more preparation. Students put more pressure on themselves than ever before trying to achieve their goals. It’s up to us to take some of the pressure off them and give them a push in the right direction with more groundwork. My last claim is that students who finish college will have a better future for themselves and a family. Even with student loan debt at a high point these days with an education more financial opportunities are made available to students to deal with the burden of student loan debt. A degree from a technical institute is still better than a high school diploma. My cousin was a college dropout with two kids and no father to help support them. She worked two and three jobs sometimes just to keep her family afloat. One day she decided to take night classes at the local community college. Three years later she has an Associate’s degree in business and is making $20,000 more a year working only one job as opposed to three. She is more financially stable now and not so stressed all the time. Students may think that a high school diploma is enough but the sad truth is you can get the same jobs with a high school diploma that they are giving to 15 year olds at McDonalds. So what I’m trying to say is that if we don’t act now more students will continue to go down a road not knowing that they could have had more help. Education is the key to a better life for you and for a possible family which means better jobs and financial status, which today a lot of Americans lack. Of course some argue that a degree is the wrong path â€Å"Michael Nelson, 22, of Fayetteville, Georgia, retired from nearby LaGrange College during his freshman year. â€Å"I knew it wasnt going to take me where I wanted to go, he says. Now a gold and precious metals dealer, he made $85,000 in 2011. A lot of my friends are coming out of school with $50,000 in debt, Nelson says. They dont know how theyre going to survive because they dont have a job. † (www . reuters . com/article/2012) For some select few this is the case. But this is a rare case of someone who just happens to have a job fall in their lap. It is true that many high school graduates that never attended college or dropped out are doing just fine. Coal miners can make upwards of 100k and I’ve never met a coal miner who attended college. On the other hand I’ve never met a CEO or brain sergeant with high school diplomas. Statistics show that the average college graduate will make $19,550 more a year than someone with a high school diploma according to the U. S. Census Bureau. Also college students need to understand that the economy will not be this bad forever. If we can recover from the Great Depression then we can certainly find a way to fix this financial crisis. Today it’s tough for all people, including college graduates, to find a job and make a decent living. Many students believe that their best option would be to take a semester or two off from college for only a brief period of time and enter the workforce or  the military. The military’s financial benefits are very pleasing to young adults when they consider loan forgiveness programs and tuition compensation. The appeals of the military look great to college students that still believe that nothing bad can happen to them, but the reality of the dangers that young people face while serving abroad are very costly as most of us hear about on the news every week. Another reason kids shouldn’t chase the American dream of a college diploma is that they realize they don’t want the headache of the debt that most every college grad deals with. They know they can’t declare bankruptcy off of student loan debt so what other option do they have? Yet for some students, dropping out with loans can be worse than dealing with the debt. â€Å"Many college dropouts will face career barriers due to the lack of a degree, experts say. Current unemployment statistics show that those without a college degree are twice as likely to be unemployed as those with a bachelors degree. One way students and families can tilt the equation in their favor is to simply spend less, experts say. † If students are more reasonable and selective about where theyre going to get that degree, college costs are more  manageable, says Eleanor Blayney with the Certified Financial Planner Board of Standards. At the very least they can do the first two years at a community college and then transfer. † (www . reuters . com/article/2012) So what we can see is that college is definitely the better route to take if you want a stable future. In conclusion there needs to be more or better programs for students who wish to attend college and succeed in life. You have seen the attempts made by the government to make it easier for students to learn and become better prepared for college, but the recent studies shows a  negative effect on the youths of today and possibly the youths of tomorrow. You have also seen a couple of reasons why I believe better programs will increase students’ academic levels in college; plus opposing arguments from those who think college is a waste of time and money and will only leave you in pile of debt. This in fact is far from the truth and leads me to believe that only people without a proper education could make such an accusation. Finally I hope that soon everyone who has the power to get involved in helping the future leaders of America will step up to the plate and take responsibility for the welfare of these young minds. The sad part is that the ones this affects the most, being high school students, have little to no say in the matter. The Obama administration has shown they have a huge interest in education with cutting student loan debt and making school lunches healthier. I can only hope this very important topic is next on their next to do list. Every student deserves a fair chance to achieve and it’s about time they get some. Franklin, Benjamin. â€Å"goodreads. † http://www . goodreads . com/quotes/tag/preparation.  © 2012 Goodreads Inc. â€Å"College Preparatory Programs. † http://www . ncsl . org/issues-research/educ/college-preparatory- programs-types-of-programs . aspx.  ©2012 National Conference of State Legislatures Arenson, Karen W. â€Å"Study Finds College-Prep Courses in High School Leave Many Students Lagging. † http://www . nytimes . com/2007/05/16/education/16report . html? _r=0. May 16, 2007 Plitt, Todd. â€Å"Nation at Risk: The best thing or the worst thing for education? † http://usatoday30 . usatoday . com/news/education/2008-04-22-nation-at-risk_N . htm. Copyright 2011 USA TODAY The National Commission on Excellence in Education. â€Å"A Nation at Risk: The Imperative for Educational Reform†http://datacenter . spps .org/uploads/SOTW_A_Nation_at_Risk_1983 . pdf. April, 1983 Carlozo, Lou. â€Å"Why college students stop short of a degree. † http://www . reuters . com/article/2012/03/27/us-attn-andrea-education-dropouts- idUSBRE82Q0Y120120327. Tue Mar 27, 2012 â€Å"College Students Should Stay in School. † http://bestessayhelp . com/examples/education/college-students-should-stay-in-school- %E2%80%93-essay-sample.  © 2010 2012 Global Writers Limited â€Å"Summer at Georgetown†. http://scs . georgetown . edu/programs/107/summer-programs-for-high- school-students-college-preparatory-program.  © 2012 Georgetown University School of Continuing Studies.

The Effects of Toxic Gardens Essay -- Environment Environmental Pollut

The Effects of Toxic Gardens    The urban family is proud of their immaculate garden and neatly manicured and pristine backyard. They feel proud when guests visit and comment on the vibrant, green grass, the weed free flowerbeds and garden and the lust tomatoes on the vine. It is delightful to watch the children roll around and play on the lawn without worry of them being bitten by ants, fleas or other distasteful insects. Best of all, is the delight of the children when they can pick the vegetables right out of the garden for dinner. The entire family loves the fresh vegetables and prides themselves on having raised the carrots, beans, and tomatoes themselves. Sounds ideal, eh? Alas, reality is the pristine backyard is a veritable toxic wasteland since pesticides, herbicides and fungicides are routinely dumped on the lawn in an effort to maintain the weed and pest free yard. Additionally, the garden vegetables are loaded with the most recent "bug spray" application that has been absorbed into the vegetables. These toxins have been found to cause cancer, infertility, birth defects, etc. Therefore upon reflection, the above-mentioned scene is more of a nightmare than a dream. The Institute of Medicine has conclusive evidence linking herbicide use to cancer (Turner-Lowe 1). The exposure may be minor in the produce that we grow and eat from our chemically treated garden; the cumulative effects are significant. The effect of continually ingesting foods with toxins within is what may eventually create some forms of cancer. Many fungicides and herbicides contain orgaanochlorines, which collect and remain in the fatty tissues of human for long periods of time. Pesticides are toxic and can poison humans. Children are especially vulne... ...fects. 11/1/98 http://www.pmac.net/erice.htm Schardein, J.L. (1985). Chemically Induced Birth Defects. Marcel Decker. New York, New York. Pp. 600-604. Fagin, D. and Lavelleby, M. (1998, November 1). EPA Offers This Shield of Safety. http://www.pmac.net/shield.htm Robinson, J. (1994, April). Pesticides in the Home and Community: Health Risks and Policy Alternatives. Gopher://gopher.igc.apc.org.2998/OPESTIS?r907874266.10911.1 Mather, Mort. "Mulching a Vegetable Garden." Mother Earth News June 1998: 64. Goldburg, Rebecca. (1998, November 19). Evaluating Risks of New Associations Resulting from BioControl. http://www.nysaes.cornell.edu/ent/bcconf/talks/panel.html. 1998, November 19. 1998-1999 Socialist Party Platform. http://www.teleport.com/~socparty/p2.htm 1998, November 19. Recommendations. http://www.envadvocates.org/public_html/Pest/recommendations.html   

A World of Guilt Essay -- essays research papers

A World of Guilt   Ã‚  Ã‚  Ã‚  Ã‚  All human beings will, at some point carry some amount of guilt with them. Whether they could have prevented what happened or not, humans tend to carry guilt. Hester Prynne will forever carry the guilt of committing adultery. This is shown when Hawthorne writes, ?Here, there was the taint of deepest sin in the most sacred quality of human life? (53). In his novel The Scarlet Letter, Nathaniel Hawthorne writes about sin and hypocrisy by describing the trials and tribulations of Hester Prynne. Hawthorne wants the readers of his book to dig deeper into their own thoughts and beliefs and examine if they themselves are hypocritical in daily life.   Ã‚  Ã‚  Ã‚  Ã‚  Hester shows throughout the book that she carries a great deal of guilt. Hester refuses to give the name of her lover in an attempt to shield him from her grief. She shows this early in the book when she says, ?I will not speak? (64). She also tries to conceal the name of Pearl?s father to shield him from guilt. Hester tells the crowd at the scaffold that her child will not know her father when she says, ?And my child must seek a heavenly Father; she shall never know an earthly one!? (64).   Ã‚  Ã‚  Ã‚  Ã‚  Hester bears her guilt in a variety of ways. First she pampers her only treasure, Pearl. She wants the focus of peoples attention to be on Pearl, which she shows when the story states ?Her mother, with a morbid purpose, that may be better unde...

Rhetoric and Paragraph

What is a paragraph? A paragraph is a group of sentences that are all about one specific idea. It should begin with a topic sentence, that is, a sentence which addresses the subject of the paragraph. The other sentences in the paragraph should supply information that helps to explain the topic. How long should a paragraph be? There is no set length for a paragraph, but, generally, three full sentences are considered the minimum, and half a page is considered the maximum. What are the kinds of paragraph? Narration Narrative paragraphs/essays are often a chronological (make contain flashbacks) presentation of events that add up to a story. Paragraphs of this type contain protagonist and an antagonist, setting, conflict and resolution. They often contain a lot of description, but this is not essential. Description Descriptive types of paragraphs/essays are written in such a way that the reader is able to imagine the scene, object, person, etc. Series of detailed observations are recorded, using sensory language. Descriptions are like narrative paragraphs, with visual characteristics unfolding in a dramatized way. The main objective of a description is to move the story ahead. Definition Definition type of paragraphs/essays, provide meaning about a topic, using events and happenings. A strong effort should be made to clearly explain what something is, rather than what it is not. ComparisonThe objective of paragraphs/essays written in the comparison style is to compare, two or more objects, characters, events, etc. Two types of comparison are used-a point by point comparison or a topic by topic comparison. Persuasion A persuasive paragraph/essay is used in editorials, essays and columns. A direct approach is the best in writing a persuasive paragraph. The objective of a persuasive paragraph is to persuade people to change their minds, or take action. Persuasive paragraphs help people formulate an opinion and/or deepen it, by adding conviction. These essays must use concrete evidence followed by commentary in order to be effective. Exposition Expository paragraphs are explanatory in nature. They could be an important part of a description or narration. Credibility should be added in an expository paragraph, by citing authorities that have good credentials. This type of paragraph can also be a justifier that explains why something is important, for example why a memory or place or a function or activity is important. Process analysis A process analysis paragraph describes how a process happens, through a series of sequential actions. This type of paragraph is usually followed by illustrations, as they help explain the process better. What is a topic sentence? A topic sentence (also known as a focus sentence in some cases) encapsulates or organizes an entire paragraph. Although topic sentences may appear anywhere in a paragraph, in academic essays they often appear at the beginning. What is paragraph unity? Coherence? Emphasis? A good paragraph has the characteristics of unity, coherence and emphasis. In unity a paragraph must be unified on its structure. In coherence a paragraph must establish continuity within or towards the other paragraph. In emphasis the idea within the paragraph should be given importance and made to stand. Unity A paragraph is a unit of composition that established oneness because it develops a central and main idea on its structure. The entire paragraph must be unified on its structure and all the sentences within the paragraph should focus on the topic sentence. There are several violations in which the unity of the paragraph is lost. One of these is by the inclusion of the second central idea which divides the idea of the entire paragraph. Another violation is the inclusion of one or more sentences containing details that are not really related to the paragraph’s main ideas. There are also cases in which there is no central idea that was being established within the paragraph resulting to the disunity of sentences in the paragraph composition. Coherence Coherence is considered as the continuity between as well as within the paragraph. It is very important to arrange and link the sentences between the paragraphs to be able to make the readers follow the thought or the idea that want to be implied. There are several logical orders in which coherence can be established. These logical orders are the spatial orders, deductive order and inductive order. Chronological order is done in such ways like narrating experiences, summarizing the steps in the process and explaining events and movements. Spatial order can be established through the arrangement of visual details in some consistent sequences such as from left to right, east to west, near or distant and vice versa. Deductive order is done by establishing a general statement moving to the more particular details that explain the general statement itself. Inductive order is done by starting the statement with more particular detail going to and supporting the general statement. Coherence can also be established through the use of some special devices. These transitional devices are the transitional keywords; the reference of pronoun, the repetition of keywords and the use of the parallel structure. The transitional words and phrases serve as indicators of the different relationships that need to be connected to be able to establish coherence in the paragraph. The reference of pronoun is a device used to avoid needles repetition in the paragraph. The repetition of keywords is used in such a way that the keywords that are related to the central idea in order to establish coherence. The parallel structure is used to call attention to similar idea in the paragraph. Emphasis Emphasis is the principle of the paragraph composition in which the important ideas are made to stand. In here it is very important that the main points of the writer should be evident inside the paragraph. Having an emphasis can be achieved by using some devices such as the use of emphasis by proportion, emphasis by pause and emphasis by position. In the emphasis by proportion, the subordinate ideas should be given less substance while ideas which have greater importance should be given more substance. In the emphasis by pause, the emphasis is established by making chapter divisions, paragraph breaks as well as mark of punctuation. In the emphasis by position, the beginning and end of the paragraph are considered as crucial points where emphasis should be placed, emphasis are usually positioned in these places.

Applying Branding Techniques Essay

Introduction The Brand Techniques simulation is based on cosmetic company’s building of a new brand. Ca’Shara is a United States based cosmetic manufacturer and marketer of skin care, hair care, and make-up. Ca’Shara has an established brand presence and known for quality products. The recent consumer interest in natural products has made Ca’Shara management decide to cater to this segment of the cosmetic market. The company has decided on a 5,000 year old health care system from India called Ayurveda. As the newly appointed Brand Manager, I will be responsible for building the new brand Three executives gave their expert advice in the decision making process throughout the simulation exercise. They were Tina Trotter, Head of Sales; Monique Knight, Brand Consultant; and Jim Reding, Country Manager. Perceptual Map The simulation give the psychographic profile of the Ayurvedic customer as Caucasian to African American, age 18-35 with an income of $50,000 or higher. The consumer survey shows the customer base largely holistic and classy with a combined 55%. Meaning they like the natural base products and exclusive products. The principles of Ayurveda are explained as the Three Doshas. This is important to understand because it shows the three skin types the new brand will target. This will be dry, oily, and irritable. The brand position choice made was high on both holistic and classy and titled Enduring Secrets from the East. This was incorrect. The correct choice was high holistic and low classy. Correct title is Perfect balance, mind and body. The reason for the choice was because of the psychographic percentages only contained a slim difference in weighted value. I didn’t realize this choice meant the brand would need to carve out a new niche instead of competing against another company’s products. The choice made meant the perception of the product would be set as a lofty, unreachable goad of  perfect in every way alleviating all concerns and possible disadvantages. Brand Name, Logo, & Slogan Two choices were made correctly using the focus group information. The brand name chosen was Natural Balance because it aligned with the brand positioning. Logo number 2 was chosen because of the market survey’s information. The logos green color and curves match the preferences of the focus groups. The shape gives the feel of feminine soft. The slogan of A Return to Nature was chose, but was not the best choice as it was similar to a competitor’s slogan. This choice doesn’t allow the brand to stand alone and differentiate itself in the market. It could dilute the brands identity. According to Cron.com the choosing of a name, logo, and slogan are nearly as important as the products sold. â€Å"If you choose your name and logo well, they will stay in your customers’ minds and remind them of the value your company offers. In fact, a well-chosen name and logo can help you to stand out amount the competition. Your customers will instantly think of your memorable business name and logo whenever they are in the market for your products or services.† For this very reason, the slogan that is similar to another like product is a grave error. Brand Associations- The Final Look Now we are down to choosing the brand associations. Who will promote and what events or causes will be align our brand with? The focus groups chose Maria Switzer as the spokesperson. They also pointed to two functions of interest, Partner with GreenEco and providing grants to women’s trust funds. These choices used $27,300 of the allotted $34,000. Total cost of these choices is $327,000 and under budget. It makes sense for a product that is built around natural ingredients to be associated with an environmental group like GreenEco. It also shows the company’s long term commitment to the environment. The choice of providing grants to women’s trust funds is a choice that gives back to the community in a broad spectrum. The customer base can see where they may see benefit locally for the dollars they’ve spent. The choice of Maria Switzer was that of a strong, independent female with her own sense of style. The public’s view of longevity is associated with this individual’s unique persona. Beyond the Simulation The simulation was good about applying the principles of brand positioning, but there are more ways to make your product stand out among similar brands. One additional aspect is to show ownership. The simulation had a spokesperson picked, but customers like to be able to identify an owner. This is true for large and small company’s ability to stand out from the competition. Knowing the face behind the product is important to keeping the consumer engaged. Per the SBA, â€Å"Businesses really thrive when the energy of the owner is there.† A good example was Steve Jobs involvement with Microsoft. Small businesses can equally benefit from the consumer having a face behind the product or service. It lets people know the owner is involved and active with the business. Another way to have stood out was not only the shape of the container, but to have the container recyclable, biodegradable, or refillable would have been a good aspect to have. This would further appeal to the profile of being environmentally friendly and support the GreenEco cause the brand is supporting. The brand in the simulation, Ayurveda, immediately had a sense of well-being and soothing associated with the brand. Not only is it not irritating to the individual’s skin, but the environment too. The brand was immediately associated with everything â€Å"green† in today’s society. Service vs. Tangible product Had the simulation used a service instead of a tangible product application there would have been no real difference. A brand is in the minds of the consumer. It is setting or understanding their perception of the product or service offered. Conclusion The simulation was an excellent tool in learning and applying the branding techniques. It was only after wrong decisions were made and explained, that I understood why they were incorrect. At that point they seem obviously wrong. Making sure to use the differences of a product or service is the key to finding a niche and making a product stand out among the masses. References Chron, retrieved March 9, 2014 from http://smallbusiness.chron.com/choose-company-name-logo-2348.html SBA retrieved March 9, 2014 from http://www.sba.gov/community/blogs/10-tips-help-you-build-and-grow-stand-out-small-business-brand

Multiculturalism And A Multicultural Society - 1012 Words

Multiculturalism and Social diversity is so important and yet so many people still carry around the race card. Social diversity and multiculturalism is more prevalent in the justice system than anything else in society today. According to the ABA the African-America race faces an incarceration rate that is six times that of whites. As a criminal justice professional we must be aware of social issues. There are two reason why social awareness is important, the first is when a group of people is alienated from a system because of disparities, that groups distrust with the system will grow. The ABA has linked systemic racial disparities with communities of color with distrust in the US legal system. Secondly, awareness of social difference†¦show more content†¦(Multiculturalism Social Diversity in the Criminal Justice System. (n.d.). Retrieved September 22, 2015.) The diversity and police recruitment represents a community police force. Many police departments initiate diversity recruitment programs. Police began focusing recruiting efforts on minorities by directly contracting candidates and working with local community associations. I do think it is very important for each professional in the criminal justice field to be aware of the responsibilities that are associated with society. The most important thing is the ethic code. Each career or job has their own specific set of ethics to stand by. When we move up into a higher field like the criminal justice and law we must possess these types of ethics for the simple reason that if we live by protecting and live by helping the law and abiding by the law and what we learn then we will never be wrong. I say this because the law is a set of standards in palace for everyone and everyone must abide by them, however; those rules can be broken at any point in time by anyone. Every criminal justice professional makes extremely serious decisions all the time when they are on the front line or in the office. They make decisions that will impact the rest of our lives and it’s critical that they do what is right and take any biases out of any situation. Today we watch a lot of television shows that included the law and

The Religious Code Of Ethics - 934 Words

Exodus 28:41 And you shall put them on Aaron your brother, and on his sons with him, and shall anoint them and ordain them and consecrate them, that they may serve me as priests. Since the time before Moses, God has called man to serve him in some fashion, whether priest or prophet it takes discernment to realize the God has called you to service. When I was in my early twenties, 1heard God call to me saying I am God, and I knew then that God wanted me to serve him. But, at that time, I denied that calling and have suffered for my self ­ centeredness. I grew up with a mother who was a devout Christian and she instilled in me a high moral code of ethics. So, when I am asked who and what influenced me to my sense of religion, I can easily point to my mother and the Bible. I was brought up on the commandments and scriptures, and as a child, I knew reading the Bible was something that I must do. Why I knew this, I cannot say why, but I was drawn to read the Bible over and over again. I know the Bible is a source that has the answer for 99.99% of all life s issues, with that last .01% being common sense and having the wisdom to look back at your life experience s to solve issues that you might encounter. As I was growing up, I wanted to be a good member of society; so, I spent time reading the sections of Laws of Moses which can be found in the Book of Exodus and Leviticus. These laws are basically the same as the two hundred and tens Laws of Hammurabi. In Hebrews 4:12 itShow MoreRelatedEthical Ethics Of An Ethical Corporation Is Not An Oxymoron1645 Words   |  7 Pagestowards ethics in today’s workplace is an important issue; recent headlines show consequences of unethical behavior on both companies and employees. Contained within the basic code of ethics in the workplace are words like, trustworthiness, respect, responsibility, fairness, (Chatov, 1980). 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